if.else - Customer Journeys that win.

Marketing Automation with Open Source Software

Custom Marketing Automation

Everybody is confronted with a 1000s of different ads every day. How do people decide? Expectations and Needs of Customers are changing fast. The key is hyper personalization, the right moment -moment of truth- and the right message. But everybody is different - no human-being exists twice. What works with one person can have the opposite effect on another person. Together with our hosting partner Aivie, we help you optimize your Marketing Automation efforts with hyperpersonalization.

Depending on your Needs

We offer an Open-Source All-in-One Solution or specific automations (similar to process automations) which automate specific use-cases connecting triggers (such as pdf download or lottery participation) with omni-channel communication

All-in-One Solution

Mautic is a powerful, holistic marketing automation solution and ready to use. Including personalized design, automated campaigns, tracking and lead scoring.

Software Design
Architecture
Product Management

Design & Scoring

Marketing Campaigns that rock.

Omni Channel Scoring
Mailings / SMS / Programmtic Printing / Custom Channels
Graphics (style guide, fonts, illustrations, ...)
Latest CSS3
Newsletter

Custom Flows

We develop your customer journeys. Open Source & Cloud native.

Connecting External APIs
Supporting with Asset Creation
Building Complex Flows
AI supported decision-making
Fair Channel Prices (such as SMS)

Aivie is our Hosting Partner for the Open Source Marketing System Mautic. Aivie prodides FINMA & ISO certified Servers in Switzerland or Germany. Servers run with green electricity. Thanks to Aivie, your Marketing Automation Instance is ready in hours. if.else cares for your Instances and make things work according to your objectives.

What we do with Mautic

We setup the Tracking & Scoring Processes on your website, we automate your interactions with potential leads based on specific events. Let's create your individual strategy together.

Creative minds

We choose our teams carefully. Our people are the secret to great work.

Conquer the best

We stay lean and help your product do one thing well.

Effortless updates

Benefit from automatic updates to all boards any time you need to make a change to your website.

Designing for people

We actively pursue the right balance between functionality and aesthetics, creating delightful experiences.

Strong empathy

We've user tested our own process by shipping over 1k products for clients.

Stay curious

We dedicate time for researching and experimentation to increase creativity and imagine new challenges.

Let's work together!

Get started