About Us

Since 2005, we have helped over 25 companies to launch their websites, products, apps or digital marketing campaigns. We believe that the best digital solutions are built at the intersection of business, strategy, technology, and real user's needs.

Things can get really complex, really quickly, and a pragmatic and clear vision is essential to be able to create something that, after all, is meant to inspire, to attract, or simply to be used. Emotions play a big role and developing beautiful aesthetics is of the utmost importance to create a pleasant environment in which the user actually enjoys the time spent in it. In the end, we all enjoy beautiful things that just work.

if-else, the name comes from the programmatic condition if (condition) {} else {}, when you describe a condition handling, and depending on the outcome of the condition the if-block, or the else-block gets executed. But it was actually meant to describe customer journeys, where you offer the (potential) customer different ways to interact or engage with your company. if he does that, you do that, else you offer something else. When you think broader this applies to many situations, not only in marketing but in all interactions with human beings. Our aspiration is to offer the best if-else conditions for your target group. Customer Journeys that win.

Yours sincerly,

Tobias Blum